Rebranding over 40 years of history in legal advisory.

RebrandingBoureau Przewodowski Advocacia

Boureau Przewodowski Advocacia

The assignment

Fresh office, fresh brand. BPA, which provides national and international legal consultancy, underwent a repositioning, requiring the development of a new visual identity.

Services

Branding, Stationary, Signage, UI Design, Front-end

Industry

Legal

Resources

Photoshop, Illustrator, HTML, CSS, Javascript

Location

Rio de Janeiro, Brazil

Previous brand

There was a sense that the calligraphic fonts didn't represent the values of the office. It's important to clarify that, in addition to the new positioning, there was a change in the ownership structure after the project began. As a result, 'Fernandes & Przewodowski Advocacia' transitioned to 'Bureau Przewodowski Advocacia.'

Brand before repositioning
Brand before repositioning

Pitches

Option 01
Option 01
Option 02
Option 02
Option 03
Option 03

Brand development

Minimalism
Minimalism
Monogram
Monogram
Subtle Red
Subtle Red
Boureau Przewodowski Advocacia

Brand implementations

Boureau Przewodowski Advocacia
Boureau Przewodowski Advocacia
Boureau Przewodowski Advocacia
Boureau Przewodowski Advocacia
Boureau Przewodowski Advocacia
Boureau Przewodowski Advocacia
Boureau Przewodowski Advocacia
Boureau Przewodowski Advocacia
Boureau Przewodowski Advocacia
Boureau Przewodowski Advocacia
Boureau Przewodowski Advocacia
Boureau Przewodowski Advocacia

Next project

Social mobilization platforms for businesses.

Corporate websiteV2V

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